LaPiadineria

Responsibility

UX Designer and Design System Designer

Team

4 people

Development time

3 months

Year

2025

Platform

Figma

Overview

We designed a complete digital experience for La Piadineria, centered on the main landing page and Piadaland, the virtual world that creates a unique customer journey.

Through a focused design strategy, the site leads users from brand discovery to an interactive experience that deepens their connection with the Piadaland universe.

Features

Piadaland

We designed a dedicated page for Piadaland, the virtual universe that turns every brand interaction into a fun and engaging experience. Every in-store purchase unlocks exclusive collectible content, adding a new layer of interaction. QR codes in restaurants and pop-up books grant access to new missions and environments, boosting customer loyalty in an entertaining and rewarding way.

Configurator

As an exclusive feature, we integrated a customised configurator that lets users create their own Piadino (puppet), personalise every detail, and have it delivered directly to their home. This strengthens the connection between the online and physical experience, making the brand more accessible, engaging, and personal.

Landing Page

We also designed a new homepage for the website, enhancing navigation and information accessibility. Every element is crafted to ensure a smooth and intuitive user experience, meeting the need for fast and engaging browsing.

Process

Field research

Refine your search

The project originated from in-depth field research, identifying key challenges and opportunities to enhance the user experience. Through interviews and shadowing, we analysed real user behaviour and developed a strategy focused on gamification, personalisation, and seamless integration between the physical and digital worlds. Explore the full app and its interactive features on the dedicated Piadaland application page.